Various Publications
In progress
- Laura-Jane Koers
Brightflock Team:
- ,
- Collaboration,
- Editing and Proofreading,
- Website Content
Services:
Brightflock's Laura-Jane Koers has written for numerous online publications--both for byline credit and as a ghostwriter. If you'd like to request samples of specific writing styles, please contact Laura-Jane.
Excerpt from one of Laura-Jane's how-to articles about copywriting:
No matter what type of website you write for, it's important to consider the fundamental techniques of writing persuasive online copy.
Although you may not realize it, almost every website is selling something. Even bloggers are selling in some respects. Bloggers are hoping to sell their blogs to new readers.
[...]
As a copywriter, it's important to understand the difference between features and benefits.
Features are technical specifications. For example, if you mention “30 gigabytes of memory" as a selling point, you're focusing on a feature.
On the other hand, benefits explain what the feature will mean to the client. For example, if you focus on the fact that the memory will let you "store over 600 songs on your MP3 player”, you're focusing on a benefit. See the difference?
Make sure you're focusing on the benefits because it's the benefits that get people excited.
[...]
Of course, not all of these copywriting techniques will apply to all websites. But once you're familiar with these fundamentals you'll recognize when their use is appropriate. Knowing how and when to use the right techniques is the key to improving your effectiveness and success as a writer.
